Google Ads (PPC)

Pay Per Click (PPC) advertising is one of the most generally used digital marketing channels. This tactic results in quality lead generation that's achieved in a short quantum of time.

This is a model of internet marketing in which advertisers pay every time a specific ad gets clicked. PPC offers a way to direct callers who are searching on Google for your product or service to your website or landing page. Once the user comes on a website, it can be converted into a lead. This model itself is an ideal Lead Generation tool.

PPC is a link to Google Advertising. Since technology has evolved, so too have PPC advertising. Currently PPC advertising is available on Google, Facebook, Twitter, LinkedIn, and Pinterest.
Each platform provides access to a different type of client so it's well worth considering all these platforms.

Search Ads

With billions of searches per day on Google, you can use search advertisements to make sure customers notice your brand, consider your offerings and take action.
For google search ads you need to specify the goal of the ads, like driving business to your website or lead generation campaigns.
With pay per click (PPC) search advertisements, you will only pay when your ads get clicked thus making it the most sophisticated way of spending money on the advertisement.

Display Ads

Google Display Network (GDN) is a group of further than 2 million websites, vids, and apps where your Google Advertisements can appear.
When running Display advertisements, you might not reach those who are laboriously searching for what you offer. That said, you’re still introducing your business to specific target followership who are likely to be interested in your products or services. This may help you to reach larger or fully new followership than simply through the search ads.

Youtube Ads

Reach implicit new audience when they watch or search for videos on YouTube — and only pay when they show interest. YouTube Video advertisements can help you broaden the mindfulness of your brand by landing attention and driving demand at scale. With YouTube Video advertisements, you can define what action you want people to take, for example Visiting your website, so people can see your products and get to know your brand. Watch further videos on your YouTube channel, so you can broaden your reach and make brand mindfulness.

Shopping Ads

Google shopping advertisements appear at the top of search results when you use search terms that indicate you’re shopping for a specific product. The advertisements contain information about the product similar to color, size, price, the dealer, and a picture of the product. Regular Google Advertisements are textbook only, you must pay for them, and you choose what keywords you want your advertisements to appear in the results. Google Shopping advertisements contain images, are free, and Google sets the parameters for when your advertisement appears to searchers.

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Google Ads (PPC)

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